Tide Simply Clean and Fresh liquid laundry detergent has 2X the baking soda power* to target tough odors deep in the fibers of your clothes. It is now more concentrated to provide more stain removal and freshness and less water*. From America’s #1 detergent,** to cover your many laundry needs.

• Tough on odors, easy on your wallet
• 2x the power of baking soda laundry detergent*
• Cleans fabrics in just 1 wash with no pre-treating required
• With a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formula
• Works in laundry loads for both HE and non-HE washing machine